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The Power of the #

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# Here # There # Seemingly Everywhere

This little symbol which is now placed so prevalently before key words is becoming a powerful way of increasing brand awareness for not only small business but large business alike, Facebook are the latest social media outlet to introduce them.

Hashtags are integral to the way we communicate online. When used for example in twitter (who created the use of the # in 2007), the hash tagged word or groups of words, automatically becomes a searchable link, this allows you to organize content and track discussion topics based on those keywords. It works similarly for image based social media like Instagram, Pinterest and Tumblr.

Embrace the #, it is here to stay!

Image: Flickr

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