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Its time to Embrace the ‘Perfectly Imperfect’

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It seems the days of having the neatly polished and perfectly curated home, are starting to make way for the slightly more unfiltered, imperfect, and quirky interior.
This is not to say that this 2014 forecast from JWT Intelligence, will appeal to all of us, but the tilt towards a less filtered, more human version of reality is quite a relaxing thought.

Leaving the bed unmade in favour of a long morning walk and brunch is a lifestyle trend we will happily adapt to.
Consumers are also developing a ‘Mindful Living’ approach to daily life, and consciously shutting out distractions and focusing on the moment.
Many of us have already made the New Year’s resolution to experience everything in a more present, conscious way.

It seems, this year the focus is on LIVING and EXPERIENCING…… not a bad thing we think!


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